On 21 March, a Tip Top ice cream truck broke down in the Auckland suburb of Grey Lynn. As the freezer refused to work again, 1,500 chocolate and salted caramel cones were about to melt. The truck driver called his company, and opened the rear door and started to deliver the ice creams to passers-by.
“What a nice driver,” you might think, “I should tell my friends about it.”
However, when you were about to send out the text message, you would most probably found your friends had already been among the crowd rushing for the free ice creams.
You suddenly realized, and checked your Twitter.
“OH NO! Our truck has broken down in Grey Lynn,” said Tip Top, “come get a free Chocolate and Salted Caramel Trumpet before they melt.”
Today, ice cream companies don’t use Mr. Whippy vans to promote new products. Instead, they launch TV commercials and, most importantly, use social media. Highly developed technology has brought new content to social activities – a world of the Smartphone Addicts. They don’t physically read a paper, but they read news articles consist of bytes. They don’t usually talk to each other, but they send their own voices through various apps. Technology today is so developed that it allows people survive without certain human touches.
However, to be without these touches does not mean to lost social contact. It is not surprising that some of Smartphone Addicts are communicating with non-human beings through their cellphones. But it is believed that the majority of the addicts are talking to their actual friends, although they are in fact not, physically, talking.
Technology has just changed the way of our social activities. As a result, Tip Top do not rely on advertising through papers or magazines or leaflets or television, but they do rely on social media to tell those “thrumb-talkings” and sociopaths because these two groups of people will (only) follow the new social method, and they still eat.
Source:
Tip Top ice cream truck breaks down. (21 March 2015). New Zealand Herald. Retrived from: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11421072
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